| | APRIL 2019 19The Inception story of the companyfrom the idea to materialization:I have spent almost a decade in data and analytics. During this time, I have worked with companies in technology, entertainment, mobile gaming, marketing, legal, etc. As I spent more time within the product, business, and analytics teams, I realized that every company needs a data wrangler someone who can tame this beast that is data the company regularly spins out of its products and businesses. I then started seeing patterns in what the different asks for analytics were and began formulating a 3-pillar approach to data analytics which I call my IRIS pillar approach Infrastructure, Reporting, and Insights. I then started consulting independently with companies that needed these services. Once I started seeing traction there, I formally formed my company Datonique Inc to focus on world-class data engineering and analytics services.Since inception, we have successfully helped our clients get better equipped with their data and making sense of it to grow their business. Looking back, I am proud of myself to start the company and would have started earlier than that, but it reaffirms the most important thing about entrepreneurship. Don't think, analyze, plan too much do it, just do it. Doing is more important than thinking beyond a certain point. It's easier if it has been your forte and your field all along the way.The unique pain points you address in your market:The addressable market for us is any small, medium or large company that is looking for data or analytics services. However, our sweet spot lately has been startups that have just raised money or have their product out in the market and don't have the technical know-how on building the data pipelines or defining KPIs for their products. They don't have the means to hire a full-fledged analytics team so they benefit Datonique Inc MY STORY
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