Startup City Magazine For an Easy, Yet Smarter Online Shopping Experience

With the number of internet users in India accelerating dramatically, the realm of online shopping has indeed seized more impetus and craze over the years. The rationale behind the growth might bring many of its perks to the fore; but the mantle, however, has never been a hassle-free process. People put a lot of effort and time into choosing the perfect product, while the wide range of varieties makes the task even trickier. Born with an objective to alleviate such frustrating intricacies of shopaholics, - an online product comparison and blogging portal - has been instrumental in crafting the paramount shopping research experience driven by their Mantra - making product hunting easy.

Having tied up with 100+ marquee partners, yourpricebox showcases the best cash-back offers, deals, price and specifications by listing out a comparative outlook of various virtual stores and categories

The brainchild of KPGS Web, was founded by Gaurav Taishete, a seasoned sales and marketing professional, and Paresh Donde, a first-generation entrepreneur. After spending a decade in serving some of the largest companies, the duo left their cushy roles to forge their own path and the humongous growth of online retail industry was enough to kindle their entrepreneurial spirits, which got reincarnated in the form of Although the initial formation of a robust price comparison engine with right algorithms delayed the successful epoch of the company, today, according to Gaurav, it is the same niche programming and unique algorithms that has catapulted the company to a higher spectrum above the rest. Having tied up with 100+ marquee partners like, Snapdeal, Flipkart and Paytm, the company showcases the best cash-back offers, deals, price and specifications by listing out a comparative outlook of various virtual stores and categories, thus handholding shopaholics to make a smarter buying decision.

CIO Vendor Out of the League

Unlike other players in the space who offer cash-back or loyalty point structure through their own or partners’ sites, rewards a cash-back directly to their bank accounts. Further, if they wish to, the customers are also redirected to the sellers’ website to complete the buying procedure. “In addition, we also have a unique value added service in the form of a live chat where our customer representative helps you to reap the desired product at the best price and even with additional cash-back, thus eliminating the hassles of searching,” adds Gaurav, Co-Founder & Director, One of the success factors behind yourpricebox is the strong team of nearly 100 employees who love to impart their own brands of craftsmanship and experience. Encouraging the employees to continuously hone such expertise, the company provides an e-Education opportunity through which the employees enhance their educational qualifications, while the company bears the cost. There are also several study groups in the organization which are allowed to work as cross-functional teams, helping them to understand the emerging technologies in a much better way.

Gaurav firmly believes that it is and will be critical for both organized and unorganized retail companies to benefit their customers equally. “Thus, we are striving to bring both these sectors into one price comparison online portal where we look up to partner with more than 250 people in the near future,” expounds Gaurav. Backed by an angel round of funding, yourpricebox envisions building a deeper solution and spreading its operations to Asia Pacific and Australia by the next quarter. Further, the start-up also aims to raise Rs.100 crore within next three years and looks forward to audaciously steer towards the pinnacle of the success.