The digital boom continuous to propel immensely as people are consuming digital content like a massive sponge. As the digital user base is increasing rapidly, businesses are looking to adopt digital marketing strategies for their faster, more versatile and low cost nature. Foreseeing huge opportunity in the startup sector, SandeepMallya ventured Startup Cafe India leveraging his past experience in social media marketing, content marketing, and SEO. Started in mid-2015, the company provides a whole suite of services including social media marketing, SEO, content marketing, e-mail marketing, digital advertising, blogging, and web analytics.
Analytics Driven Approach
Sandeep’s primary initiative was to serve the Indian clients, but during those days Facebook and LinkedIn presence was only accustomed for social proof. The idea of social media as business solution had not taken off. Spending money on social networks didn’t make much sense to Indian crowd, which made Startup Cafe to shift their focus on international clients from U.S.& Singapore. Since, the company no longer remained a domestic agency, Sandeep rechristened his company as ‘Startup Cafe Digital’. Currently for clients around the globe, Startup Cafe is providing deft services in social media marketing, content marketing and search engine optimisation. The social media team is adept at creating content for Facebook, Twitter, LinkedIn, Instagram and Google+ as well as niche platforms such as Snapchat&Pinterest. The company’s highly proficient content developers generate resonating content that helps to build and nurture the subscribers. Apart from that, the company also specializes in providing premium SEO and email marketing services to clients around the world.
Startup Cafe adopts an analytics driven holistic approach that creates content that can be measured. “We believe that until something is measurable in marketing, it is just an activity. We are a result and analytics driven agency and we value our client’s money,” elucidates Sandeep, Founder & CEO. The company shares weekly analytics reports with their clients to ensure transparency and makes sure that they get a good return on their investment.
Startup Cafe hosts diverse clients from both domestic and foreign origins. Their portfolio includes U.S. clients such as Heart’n Spice, Desi Nutrition Authority (DNA); Singapore clients such as Uniting Future Legends (UFL)&Greyloft, and domestic players like Axilor Ventures,IndiQube, & JSM Law Partners. For Heart’n Spice, which is a nutrition and health company in Bay Area, US, Startup Cafe provided comprehensive inbound marketing solutions, which included social media marketing, email marketing, SEO, PPC, content marketing & webinars, leveraging Google Adwords, Facebook ads, and Google Analytics for reporting. This 360° marketing approach generated 1K organic Facebook likes within one month, increased organic website traffic by 30 percent every month, boosted leads by 2X, increased revenue significantly and stay small work big.
As a solopreneur, Sandeep started Startup Cafe as a boutique agency in Bengaluru that now employs a small team of seven full time consultants, out of which two are from Philippines and one from US. The flexible working hours allows employees to work remotely from any part of the world. Sandeep believes in a lean startup model approach and hence is currently running slow on expanding his team, and expects a growth of 120 percent in this fiscal year. Sandeep also runs a successful inbound marketing blog, 99signals, which generates over 30K unique visitors per month.
Startup Cafe shares weekly analytics reports with its clients to ensure transparency and makes sure that they get a good ROI