By Sanchit Garg, Co-Founder & Director, TravelTriangle
Headquartered in Noida, TravelTriangle connects travelers with safe, reliable and verified holiday planners in various destinations across the world and is committed to promote small businesses enabling holiday planners to tap the incredible opportunity that e-commerce offers.
When thinking about the ways technology has impacted various industries, travel might not be on our top of mind recall, however, a closer look and investigating further, it is quite apparent that technology has completely revolutionized the Travel Industry.
The trend in the travel industry is increasing with each passing year and we are seeing a higher percentage of people moving out to spend their holidays. While most of you might think that the surge in the rate of travel is because of rise in disposable income and more time to spend, it's probably NOT. Increasingly, people are starting to trek outside their home city, because of technology. Technology is what has made it easy as well as practical for travelers to find details about how and where to go.
What started off as booking online tickets on the IRCTC website few years ago, has now lead to travellers booking entire holiday packages worth lakhs online. All this has been possible because of easy availability of information through technology. Technology is impacting every aspect of travel and tourism, from the provision of information and marketing through to planning, booking and the experience of travel itself. Tourists are increasingly connected to the Internet, with anecdotal evidence suggesting that the tech-savvy traveller consults dozens of websites before booking a holiday online. After-sales support has also been influenced by technology, with this often offered via answers to Frequently Asked Questions (FAQs), contact forms, email or live chat in the first instance.
Internet has brought one of the biggest revolutions in industry on how people research about holiday destinations. According to a recent Google finding, 78 percent holiday travelers used internet for destination research. Gone are the days, when one depended on brochures, travel books and advice from friends and relatives when finalizing on a destination and things to do. Now, just with few clicks on a few phone or computer, people are able to finalize, read authentic and reliable reviews and also book itinerary from trusted sources. Mobile is a quickly emerging as a go to source for research and booking. In fact, users are much more likely to complete a mobile purchase when the procedure is quick and painless. This presents new challenges to travel industry related businesses, as travelling consumers now have the option of making travel plans right at their fingertips. Companies have taken a note of this changed consumer preference and are investing in streamlined booking processes for their customers.
Internet has also bridged the erstwhile demand and supply gap. Couple of years back, there were quality agents who provided super value on the packages they provided. The catch was, they were distantly located in one part of the country, and were not using the internet to connect with travelers browsing online. The traveler picked up inflated packages from whatever locally was available. We have now helped travel agents who were earning a couple of thousand rupees a month to scaling up their businesses 100X by providing them a platform to offer their services online.
India has seen a huge rush to join the smartphone mania and today is the third largest smartphone market in the world. The number is expected to touch 314 million mobile internet users by 2017. With millions of travellers owning smartphones (cell phone or mobile phones that are able to access the Internet) and tablets, technology also plays a significant role in shaping the decisions that tourists make while travelling/on holiday. There are whopping number of people who are taking decision faster just with few clicks on their smartphone. This means companies have to come with mobile strategies to hold customers interest and not be left behind. All this will also lead to more value and customization both for travellers as well as travel agents.
The boom in mobile internet also means a rise in the growth and usage of mobile apps. Mobile apps which are designed to run on mobile devices such as smartphones and tablet computers offer greater convenience to the customer and are accessible anytime. This has led to a rise in impulse purchase of travel packages and booking instant holidays.
And how can one forget the Google Maps. Holidays before Google Maps were marred by intrepid travellers getting lost in the local streets, fumbling through their phrasebooks as they asked locals for directions. Translation apps are now your go to guide for anything local. A Google map today ensures that you are not lost in a new place and your mobile wallet ensures that you don’t have to worry about the cash and card you carry on your holidays.
Traveling today is not what it used to be 10 or even 5 years ago, it’s superior and better! Technology is changing the way one travels, but in doing so it’s making traveling easier and more enjoyable. To sum it up, technology is making travel easier, faster and more convenient and it will get better with time.