Startup City Magazine

Startups: A Rapid Growing Business for Ambitious Entrepreneurs

By Siddharth Agrawal, Founder & CEO, Mobicule Technologies

Siddharth Agrawal, Founder & CEO, Mobicule Technologies

Mobicule Technologies was founded in 2008 by Siddharth Agarwal. It enables the companies to empower their mobile workforces – from sales and service to executives – to access, report, and share information when and where they need to.

India is growing at an unprecedented rate and we ought to keep ourselves in tandem with that speed. This year, especially, will be interesting for enterprise folks in India with the startups witnessing an unparallel growth in recent times. Indian mobile revolution is growing exponentially.

I see a paradigm-shift in the Indian startup realm as most of these players will be well funded in the near future and they are gearing up to challenge global players. There have been several startups focusing on solving mobile app analytics, social media marketing, hardware testing and automation among the various interesting sectors. It is good to see enterprise mobility startups from India emerging and solving these global problems.

The rise of mobility in the workforce is something which is expected to provide novel opportunities for enterprise startups. There is also a plethora of opportunities for new B2B mobile apps. That being said, there is also a need for startups to be able to deal with changes in the IT infrastructure and the security challenges which come along with it. Today, technology entrepreneurship is a global phenomenon which is seeping into every facetresulting in Silicon Valley-like ecosystems emerging around the world. This intertwined startup landscape is giving shape to something extremely ubiquitous. As this phenomenon has taken centre stage, we have gathered and crunched data to help understand how to best navigate in this brave, new economic transformation.

I believe that there has never been a better time and space to be a tech entrepreneur. Tech entrepreneurs today are blessed with the best tools, resources and conditions that the market can provide. These conditions are what we, as entrepreneurs need to materialize on to scale a company to a billion dollar “Numero Uno” status, faster than ever before.

Coming closer to home, the rise of the startup ecosystem in India should be seen in the context of a larger socio-economic structural shift that is taking place. Information-era businesses have become the dominant source of economic growth in the past decades, automating and altering much of the industrial and service businesses of the previous era.

Prime Minister Narendra Modi’s recent announcement about startups in India should be seen as a boost to this self-developing platform which will boost not only the startups but also entrepreneurship in general. The policies from the government’s front are always crucial for any business and with Prime Minister’s Start-up India – Stand up India campaign, it is sure to benefit the startup ecosystem in the country. This should also help start-up companies to raise funds within the country rather than relying on foreign venture capital.
Enterprise mobility is attracting significant attention from enterprises globally as well as nationally, primarily driven by its advantages relating to improving productivity and operational efficiency. India Start-up Report 2014 conducted by National Association of Software and Services Companies (NASSCOM) reveals that India is the fastest growing and third largest startup ecosystem in the world after the US and the UK. Accordingly, the rapid growth in startups will create an employment for around 250,000 people by 2020 as against the current 75,000.

As the enterprise mobile space is consolidating itself into a more structured ecosystem, requirements for business mobile solutions will become more sophisticated, with a greater focus on end-to-end solutions. Consequently, we should anticipate a platform-based approach (frontend and backend centric) towards mobile apps QA & testing, performance monitoring & distribution and towards those solutions that have failed to achieve sustainability in the recent years.
The Indian startup ecosystem and investments in early-stage firms are growing. The environment is also very aggressive as the budding Indian entrepreneurs are willing to take on complex problems and build strong technology-enabled solutions.
Nonetheless, we are starting to see the first signs of a modest market correction in the B2C funding environment. On the B2B side, scaled up SaaS and B2B payment businesses continue to see a lot of investor interest. Furthermore, with B2B businesses typically being more capital efficient and valuations more linked to established global companies, we do expect that over the next two quarters the B2C funding environment starts to moderate a littleand  the B2B space is likely to gain relative importance.

I believe the platform for startups is well paved and this will only create a better environment for emerging entrepreneurs to incorporate as well as establish their businesses.  Given technology startups’ critical role in the information economy, the importance of healthy startup ecosystems only stands to increase further in the future.

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