By Alok Duggal, Founder & COO, Homestudio
Headquartered in Bengaluru, this Omni-channel platform proffers home solutions in the furniture category that are aligned to new Indian urban lifestyle. The unique products of the entity inspire people to create homes that are in sync with global aspirations.
The definition of the urban Indian in the last few years has undergone a lot of change. Funnily or sadly depending on one’s sense of humour, the Wikipedia definition goes something like this:
Urban Indians are Native Americans in the United States who live in urban areas. Urban Indians represent a growing proportion of the Native population in the United States. Wikipedia aside, all international and domestic brands at least, vouch for the existence of urban Indians. They are the well-travelled, well educated, working professionals with a strong sense of style and aesthetics. They are also the ones changing jobs, moving cities and exploring better opportunities and demanding the comfort of a hassle free house set up with all amenities and minimum interference from them.
Modular furniture then seems like the answer to all this, with the offering and promise of an
a) End to end home solution
b) low maintenance and hassle free set up
c) International brands and latest design trends from across the globe
With brands from Europe setting shop here, today we also have a lot of internationally trained servicing professionals, designers who are working towards a seamless experience for customers from ordering an entire house online, to getting the measurements, requirement right to setting a house up in 7 days. From flat pack storage of furniture to assembling, reassembling of homes according to customer’s needs, an after service for lifetime, the modular furniture space has come a long way. Not just that, today a lot of online brands are working out smart ways to give their customers a touch and feel experience if they so wish. From setting up pop-up stores, to designing experiential studios, the ecommerce space for modular furniture is reinventing the traditional model of doing business and wooing customers.
E-commerce websites are working on:
a) Experiential studio for a touch and feel of the products
b) Dedicated R&D, service centre to attend to all customer needs 24x7
c) 3D virtual platforms to showcase furniture solutions for every corner of the house online
d) And last but by far not least importantly, they are looking to solve the problem of storage for families with a space crunch.
Today the manufacturers of modular furniture have gone many steps further to provide people with gadgets and state of art facilities that can be operated with the touch of a button, through their phones and even from another continent! The thought process has been to work with electrical brands to somewhere find a synergy between technology, functionality and aesthetics to make them work for people. Whether it was to make alarms, sensors, the aim has been to have a minimum effort and maximum output home.
The front end and customer requirement sorted and taken care of in every imaginable way, brands are now looking at equipping delivery boys with state of the art tools for installing and assembling furniture. From noise free tools to electrical screw drivers everything that assures customers they are in the hands of experts!