By Thirumal Raj, Founder & CEO, ABC Clinic
Headquartered in Chennai, ABC Clinic is a 2015 founded beauty & wellness startup that enables its customers with a complete transformation in terms of hair loss, skin rejuvenation and weight loss treatments.
If beauty was meant to be only skin deep, then the Indian aesthetic industry won’t be witnessing an unprecedented growth of 15-20 percent per annum, as stated by the Confederation of Indian Industries. The cosmetic market size in India stands at $950 million and has both men and women contributing significantly to the rising numbers. The new wave of perfection-seekers are ready to go under the knife to reshape their noses or cut that unwanted fat from their thighs or ditch the padded bras for larger breasts. Not just women, but men too are equally conscious about their looks and are visiting cosmetic clinics with equal fervor as their female counterparts to ‘look good’.
Who Said Vanity Is Just a Woman’s Prerogative?
From unisex salons to cosmetic procedures, men are making a beeline for skin and hair treatments across the country. So, be it a regular manicure/pedicure or a facial, men are keen to enhance their physical appearances with/without getting under the knife. Hair restoration treatments are quite common among men and the procedure is safe with minimal or no side effects. Some of the reasons attributed to such treatments are the need to look desirable and also to make a mark in their professional lives. The past few years have witnessed a quick uptick in the number of men opting for surgical and non-surgical cosmetic treatments such as hair transplant, rhinoplasty and body contouring.
Who Are The Influencers?
With changing times and mindset, cosmetic surgeries have gained considerable importance and popularity in the last 10-12 years. We have often read about celebrities opting for aesthetic treatments to look young or attractive. However, with increasing disposable income, evolution of laser treatments and a desire to look good, these surgeries are on demand by the burgeoning middle class as well. The reasons may vary; while for some, cosmetic procedures are associated with getting drop-dead gorgeous looks, for others it may be to get rid of any deformity and boost their self-confidence. With advertisements and information flooded on the Internet, TV and social media on cosmetic treatments, people are well-versed with the global trends in this space and are completely aware of what they are getting into.
It Is No More Complicated
People are ready to undertake the potential risks associated with getting under the knife to enhance their appearances. In order to get the right shape of their nose or to attain fuller lips, people have gone ahead with time-consuming and traumatic surgeries. Such treatments require adequate care and if ignored can lead to undesirable results. However, with time, corrective procedures have become less complicated and are quick on recovery. Also, with the advent of non-surgical treatments, people are now thronging to skincare centers to reduce wrinkles, remove blemishes, moles and thread veins, plump up their lips and smooth the surface of their skin. Such treatments are not only quick but also guarantee visible and long-lasting results. These treatments are considered to be affordable, quick and less painful and require a smaller recovery period compared to invasive treatments.
Expanding In Smaller Geographies
Corrective surgeries are not just restricted to metro cities. People from rural areas and pocket cities are in pursuit of perfection. There are a considerable number of takers for invasive and non-invasive treatments from cities like Mysuru, Pune, and Ahmedabad. The growing awareness of cosmetic surgical procedures, rising economic capacity, changing lifestyle and urbanization are some of the common reasons for youngsters in smaller cities to opt for cosmetic treatments.
Within a short span of time, India has grown by leaps and bounds in the cosmetic surgery market across the world. Due to the prevalence of better healthcare infrastructure, experienced and qualified cosmetic surgeons and the attractive prices for almost all categories of cosmetic treatments, foreigners from several countries throng to India to get these treatments done. From treatment of common skin care diseases to hair restoration and body contouring, the aesthetic industry has evolved to the age of luxurious and ‘feel-good’ treatments. With the rising demand for various skin and hair care services, the market is expected to grow exponentially. The increasing concerns of young and old alike to keep their looks intact and enhance their beauty have put India among the top five countries in the world to perform surgical procedures such as Liposuction and Rhinoplasty, while the demand for non-surgical procedures such as botox, laser hair removal and hyaluronic treatment is equally high. The future of aesthetic business is very bright in India and is further bound to flourish due to low pricing as compared to other countries.