Startup City Magazine

Changing Dynamics of e-Commerce Industry with Discounted Coupons & Deals

By Vipin Kumar Yadav, Founder & CEO,

Vipin Kumar Yadav, Founder & CEO,

Headquartered in Delhi, provides the best coupons and deals for online shoppers in across the nation with a view to initiate saving money.

Indian e-commerce industry has taken a new pace in the last few years. The growth has been mainly due to the entry of global majors coincided by the heavy investments pouring into the sector. The increasing penetration of internet in the country has made the growth much faster than ever before. There has been a noticeable change in the smaller cities as well in the buying behavior. The numbers of online shoppers in smaller cities are increasing leaps and bounds thereby creating business opportunities for the e-commerce players. In a recent report carried out by Internet and Mobile Association of India (IAMAI) and IMRB, the e-commerce market in India is expected to nearly double to 2, 11,005 crore by December 2016. E-tailing continued to remain the most dominant category among non-travel online spend. The report says that the 57 percent growth in e-tailing was driven by mobile phone and mobile accessories. Computers, consumer electronics, apparel and accessories, accounted for bulk of retail e-commerce spend in India, making up 49 percent  of overall spend in e-tail segment. The report found that online shoppers mostly belong to top eight and small metros. Most of these shoppers fall in the age group 16 to 34 years, and are predominantly male (around 64 percent).The ‘Digital India’ project of the Government that aims to offer a one-stop shop for Government services will further augment the e-commerce sector by introducing internet and broadband to remote corners of the country. 

New Avenues
Over the last half a decade, the domestic e-commerce players have witnessed tremendous growth. Some domestic players are even successful in attracting big investments. Major global players have already entered the Indian e-commerce market, and started creating stiff competition.. With the growth of e-commerce in India, new innovative service offerings are also started getting prominence. Discounted coupons and deals are one of the key areas of e-commerce industry which are creating buzz among all the stakeholders of the industry.

 Over the last couple of years, the growth of online coupons and deals market in India has been phenomenal and would continue to grow in the next few years. People are getting a whole new experience of online coupons and deals as they visit website like ours. People are deriving benefits out of the online coupons and deals websites and this in turn creating lots of business opportunities for e-commerce players.

India Story
Even though the online coupons and deals market in India has seen unprecedented growth over the past couple of years; the size of the market is very small as compared to global standards. The global market for online coupons and deals is much more matured than the Indian market.  Various reports and studies in this industry reveal that the online coupons and deals business is around 15-16 percent  per cent of the total e-commerce business in India. This figure is certainly going to be higher, as more and more online buyers are starting to buy products through coupons and deals websites. 
Through the online coupons and deals platforms, customers derive value by way of saving shopping time, discounts on their purchases and information about available discounts on different products and services.

Road Ahead
The future of online coupons and deals market in India is considered to be very exciting. The online coupons and deals market in the country is expected to grow manifold over the next few years. This is due to the changing online buying behavior and habits of shopping among customers. Huge set customers are yet to know about the coupons and deals websites and the kind of value these players bring to them. As per a report published by Forrester last year, the online coupons and deals sector is set to exhibit maximum growth within the e-commerce industry. Hence, we may say that the best is yet to come for the online coupons and deals players in India.


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