Startup City Magazine

With Fresh Round of Investment, FoodAbhi Plans to go Mobile

Bangalore: Mumbai based online tiffin service provider, FoodAbhi raises seed round of funding from investors based in India, UK, U.S. and Netherlands. The financial terms of the funding were not disclosed. The company will utilize the funds for the expansion of their business area and also for their technological expansion such as developing mobile apps that will help the customers to order and track their delivery. This would also help the startup to track their vendor activities.

Founded in 2013 by the husband-wife duo of Amit Dube and Shraddha Dube, FoodAbhi is India’s first online aggregator for tiffin services which brings together a wide range of meal options in the form of tiffins/dabbas available across the city. The company, launched with a startup investment of Rs.10 lakh, is in the second year of its operations and has already served over 15,000 tiffins across Mumbai.

FoodAbhi claims to get about 100 customers each day and approximately 2000 tiffins every month. Currently, it offers four meal options including mini meals and a diet meal, and plans to cover entire Mumbai in the next two months and thereafter expand its area of operation to Pune, Bengaluru and Delhi. The company currently has 30 vendors registered in its portal. It allows free registration for food vendors on its portal and also organizes audits to check the hygiene and quality of the ingredients that the vendors use on a regular basis.

Another Bengaluru based online tiffin service venture, iTiffin is in talks with VC investors to raise $10 million for their pan-India expansion plans. Previous year, iTiffin had raised $1 million from a family-run ingredient export company in Bengaluru, by diluting about 20%.

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