Bengaluru: India’s leading new media organization, Way2online launches Way2News, an android app for news snippets in Indian Languages especially in Hindi, Telugu and English in a magazine style format. As per the Way2online release, Way2News is available on Android currently. However, it is also claimed that, an iOS version of the app along with eight more languages is being set up, ready to hit the market in the next 45 days.
Incorporated in 2005 by Raju Vanapala, the parent company of Way2SMS, Way2Online is India’s top new media organization that provides cutting edge unique experiences to consumers through its sites and innovative ROI-driven solutions to their clients. Today, through its innovative sites, the firm has over 52 million registered user base, three billion page views per month and more than 50,000 new users register across the sites every day.
Concerning the Way2News app, the release says, the app aims to create a unique news reading experience with local dialect. The emphasis is on presenting news as short summarized news that fit in the versatile mobile screen. It also has a visually more appealing style of presentation with crisp snippets available in rich visual formats such as images, photo galleries and videos. The app also seeks lower entry barriers by using the versatile mobile route and delivering short and edited news, accessible anytime, at any place, using your Smartphone.
Speaking about the app, Raju Vanapala, Founder & CEO, Way2online says, “Our professional editors scour multiple news sources, local dailies, TV news channels, websites, blogs and summarize each news story in just 400 characters. The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time poring over lengthy articles. So in just a matter of a few minutes, the app reader stays abreast of the latest occurrences in the world around her or him”.
Sunil Patil, Chief Content Officer, Way2News adds, “That content is the key, goes without saying. Currently, way2news is available in Hindi, Telugu and English languages. Test runs over the last one month have generated huge levels of engagement by the users, bringing us surprise results”.
However, the app has tied up with Indian news distributers therefore, it shows articles from The Hindu, Monetary Times, NDTV, Cash Control, Hindustan Times, Zee News and PTI among others.