Startup City Magazine

Visual Blogging Platform bluegape Grabs $600,000 Funding

Bengaluru: bluegape, a Gurgaon-based visual blogging platform, raises $600,000 in a funding round led by ah! Venture, Rudy Gopalakrishnan of Fidelity and Times Internet. Barclays Capital India acted as the sole advisor for bluegape on this deal and the company plans to shell-out the freshly raised capital to expand its engineering and technological teams by hiring new talents. Till date, the company has raised over $1.5 million in funds; the previous one being the $200,000 investment by ah! Ventures and Rudy Gopalakrishnan in April this year.

Speaking about the new fundraising, Sahil Baghla, Co-Founder & CEO, bluegape says, “Our vision is to make communication of ideas and knowledge very easy. On Facebook, Instagram, SnapChat we are connected to our close group of friends and they are like your private social identity. bluegape, on the other hand will be your public social identity which is about self-expression with the world. bluegape will be ‘A Social Profile You Can Be Proud Of”.

“In today’s inter-connected, plugged-in world, nothing is more fast-paced than technology. It constantly evolves to meet our ever-increasing need to stay connected. Technology has enabled the world to shrink into a global village where everybody is connected to one another through one platform or the other. bluegape is a social media disruptor, it’s the black swan. Sahil and Ayush have created the future of social media. Within a short span, bluegape has seen traction of over 15 unique million visitors each month and growing, which is the proof of the platform and reflects the dedication of the team in delivering a world-class product out of India. CLUB ah! is proud to be associated with blugape in its quest to success,” quotes Abhijeet Kumar, Co-Founder, ah! Ventures.

bluegape (run by Bluegape Lifestyle Pvt. Ltd.) was founded in 2011 by the IIT-Kanpur duo Sahil Baghla and Ayush Varshney. It is the world’s first video blogging platform. bluegape enables the users to make collaborative lists with visuals and embed them on other websites. The company has user-generated content creation model like that of Quora and a social-media oriented consumption model similar to that of BuzzFeed. The startup also claims to have over 15 million unique visitors and around 100,000 posts being created on the platform every month.


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