Bengaluru: Fitternity, a Mumbai-based online platform that helps the users to locate health clubs, gyms, yoga and fitness centers, raises $1 million in a funding round led by TV Mohandas Pai-backed, Exfinity Venture Partners. This is the first investment for Fitternity since its inception in 2013. The company plans to enhance its technological setup and increase its marketing expenses using the funds.
Fitternity, owned and operated by Fitternity Health e-Solution Pvt. Ltd., is the brain child of Neha Motani – an ex-employee of HSBC and Aon Hewitt. It allows the users to find fitness options in their vicinity or any other preferred location. It provides the necessary information like the services offered, timings, rates and reviews about the fitness centers that the users opt for and also gives a free trial option to make it easy for the users to make a choice.
The two year old startup claims to have listed over 7500 fitness centers on its portal and has strategic partnerships with over 1500 service providers in Mumbai and Pune. It is also planning to expand its business operations to new cities like Bengaluru and Delhi and launch their mobile app in the coming days.