Startup City Magazine

theAsianparent Appoints Three New Country Heads to Support its Aggressive Business Expansion Plans

Bengaluru: theAsianparent, the leading parenting media house, announces a list of names of senior executives the company has hired in order to improve its business operations, product sales and to expand to more countries. theAsianparent, founded in 2009, currently has a workforce of 75 employees and plans to increase its staff-count to 100 by the end of 3rd quarter this year.  Under the leadership of Founder & CEO, Roshni Mahtani, the company also had recently shifted its gears by entering the Indian market with the launch of its
The newly appointed senior hires include Rico Wyder, appointed as the Regional VP of Product and Anand Mishra, VP of Data Sciences. While the co-founder of Foodpanda (mobile food delivery platform), Wyder has a vast experience in startup ecosystem, Anand is a highly qualified professional in the field of data science.

Speaking about the new appointments, Roshni Mahtani, CEO & Founder, theAsianparent says, “Going forward, we are focused on integrating technology such as data science practices and machine learning into social network and media. We are taking a serious mathematical approach to provide parents with the most personalized, useful and relevant information. We believe through our focus on parents with a technology-driven approach, we would be able to scale at a rapid pace to serve hundreds of millions of parents in Asia and continue to be one of the fastest-growing companies in Singapore”.
Keeping in mind its vision to expand its operations to various key markets in Asia, the company has also appointed three new country heads. Prashant Jain, the former marketing head at, will lead the company’s operations in India. Natthanathom Ford, Ex-Sales Director at PropertyGuru and Ameetess Dira, previously the Client Account Director at Ionic Media, will lead the company’s operations in Thailand and Philippines respectively.

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