Startup City Magazine

Students Develop Intelligent Model Cars at "2015 Freescale Cup"

Bangalore: The recently concluded “2015 Freescale Cup” by American multinational corporation, Freescale Semiconductor, Inc. at J N Tata Memorial Auditorium in association with Indian Institute of Science (IISc) and Department of Electronic Systems Engineering (DESE) proved to be a good platform for university students to showcase their innovation excellence. The event unified 100 groups from more than 40 colleges across the country to offer a chance to learn about high tech software design, interfacing and sharpening communication and team work skills.

To conclude the India Cup Champion, 25 teams proceeded in the grand finale after completing two preliminary rounds. Freescale Cup recognized the winners of the contest. Gnanamoorthy M and Jawahar N from Bannari Amman Institute of Technology, Sathy won a first prize with prize money of Rs.2,00,000, where as Vikram B and Shanmugam T from Government College of Engineering won second prize with award amount Rs.1,00,000. Third prize of Rs.50,000 was won by Pavithra K, Lalitha J and Nayeema Shah from Sri Shakthi Institute of Engineering and Technology, Coimbatore.

Founded in 2004 from the division of Motorola, Freescale Semiconductor is one of the first semiconductor companies in the world. It is headquartered in Austin, Texas, U.S. The company enables embedded processing solutions and secure for the Internet of Tomorrow. It operates its research, development, manufacturing and design in more than 75 areas in 19 countries and employs 17,000 individuals. The company is resolved to prop up technology, math and science based education by empowering the next generation innovators.

The 2015 Freescale Cup is an initiative to open up the students who have innovative and technological minds to become as innovators of tomorrow. The contest was to develop a prototype racing car that explore a track staying within two black lines. The student who developed the car that tracks in the least amount of time was declared as a champ of the contest. To incite the students for the challenge, Freescale solutions unswerving served model car kits and development tools in light of Freescale micro controller technology.

Celebrating the event, Baskar Dhandapani, Country Sales Manager, Freescale Semiconductor, says, “Freescale has been at the forefront of innovation and incubating talent right from its inception. We are at a phase where we are rapidly progressing towards a smart era where everything is connected and efficient. The Freescale Cup is an initiative to empower students with the knowledge and capability to match up to this pace and enrich their skills. It is in line with our efforts to strengthen university associations and also enable students to get hands on experience of working collectively and more importantly is innovative and creative. The students use next generation development tools provided by Freescale for designing their smart and intelligent cars which then race on a track to compete for the best time.”

Talking at the event, Prof. K V S Hari (IEEE fellow), Chairman, ECE, IISc, says, “This association of Indian Institute of Science (IISc) and Freescale has helped students to become the innovators of tomorrow. This platform gives students the opportunity to test their skills and also gain practical knowledge of how the electronics field works. It not only enables the students to be imaginative but also gives them a taste of what the future beholds.”

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