Bangalore: Bangalore based e-Commerce startup, StoreKing which is India’s first online platform that targets rural customers in India, is expanding its infrastructure to 100,000 stores in the next 12 months keeping in mind the growth-rate that they have witnessed over the last few months. Currently it has 5000 outlets across South India in the states of Karnataka, Andhra Pradesh and Tamil Nadu, and claims to deliver 100,000 orders every month.
“The e-Commerce market is $8 billion and is estimated to grow much more in the years to come. In an era like this, people get things delivered at their doorstep with few clicks. This idea needs to reach out to rural India as well. With this expansion, we are looking at empowering the Rural India who do not have access to e-Commerce and to provide them with the experience of hassle-free online shopping,” says Sridhar Gundaiah, Founder, StoreKing.
Founded in 2012 by Sridhar, StoreKing is a revolutionary e-Commerce website with a catalog of over 50,500 different products. What makes this website different from others is that the site is not completely in English, but a multi-lingual website available in Tamil, Telugu, Kannada and Malayalam languages. It helps the retailers to sell over their products to walk-in customers without having to invest in working capital.
Not all houses in the villages have proper address. Basically, letters and parcels are delivered by the postman based on only one bit of information, their full names. So, the modus operandi of the company is quiet simple. It gets in touch with any mobile recharge store or kirana store in the village and convinces them to buy and install a StoreKing tablet in their store. The device would cost the retailer Rs.10, 000 for the initial installation.
The retailer guides the customer through the online shopping experience, and helps with the checkout process as well. Once the order is confirmed, the customer pays the retailer in whole and receives an SMS from StoreKing. The only thing needed from the customers to identify them is a phone number and all delivery communications are sent to their mobile after that.