Bengaluru: WizRocket Technologies, the Mumbai-based user engagement and analytics platform, raises $8 million in a funding round led by Sequoia Capital. Existing investor Accel Partners has also contributed to the round by investing $1.6 million in the company. The company plans to launch a new engagement platform and an API for the developers using the infused capital. Prior to this, the company had also raised $1.6 million seed funding from Accel Partners in July last year.
Excited about the new fundraising, Anand Jain, Co-Founder of WizRocket says, "WizRocket's intelligent platform helps marketers make sense of user behaviour on their app. They can apply this knowledge to customize the user experience. We're honoured to have Sequoia and Accel as partners in our quest to build a world class mobile marketing platform".
“WizRocket leverages two of the biggest trends in the technology arena today, that is mobility and analytics. With the confluence of user analytics and marketing automation, there is a potential of creating a positive ripple effect in the way consumer insights are derived. The company’s innovative product coupled with the global vision that the team shares, will enable WizRocket to be at the forefront of driving change,” says Mohit Bhatnagar, Managing Director at Sequoia India.
Anand Jain – Founder & CTO, burrp.com –, Suresh Kondamudi, an IIT-Madras graduate and Sunil Thomas, a technology veteran founded WizRocket in 2013. The platform targets and analyzes user behavior and helps the online businesses to communicate with their users through both offline and online modes. Using WizRocket, the companies can interact with their regular customers through web messages or reach out to users via email campaigns. It also enables the companies to send push notifications to thank the users who have made a purchase through in-app notifications.
Currently, WizRocket is in its Beta stage and has offices in Mumbai and Silicon Valley. The company also claims to have over 300 customers across the world in various sectors like e-Commerce, publishing, ticketing and other mobile applications.