Startup City Magazine

Saral Designs Grabs Angel Funds to Make India More Sterile

Bengaluru: Saral Designs, a product driven start-up making affordable and high quality menstrual hygiene products, secures angel funding from prominent investors in the Powai Valley including Farooq Adam, Founder, Fynd and Ambi Parameswaran, Advisor & Former CEO of FCB Ulka Advertising. 

Saral develops a low cost process to make a high quality product while decentralization cuts down several middlemen in the process of distribution. The company has launched ‘Aisha Ultra XL’ sanitary napkins that are similar in quality as big brands. Additionally, apart from regular channels of distribution, Aisha Ultra XL pads are being made available to school/college girls via vending machines, providing the girls with easy access and privacy which also follows the Swacch Bharat mission. Suhani Mohan, Co-Founder, Saral Designs, says, “Hygienic menstrual protection is a basic need for every woman, absence of which has led to 70 percent women in India contracting reproductive tract infections. There is a huge potential for good quality products at the right price coupled with an innovative distribution strategy to reach out to the 312 million under-served women of India."

Ambi says, "Girl hygiene is a very important health issue in India. Saral Designs addresses a key socio-health issue through a cost effective solution. The potential is indeed sky high!"

This Mumbai based startup was founded by IITians, Suhani and Kartik Mehta mid-last year. Suhani has worked before with Deustche Bank whereas Kartik is an Engineering Design graduate from IIT Madras and has three years of experiences on machine design & development. With a total headcount of 24 people, Saral Designs is working to make India more hygienic.

 “We have several interesting plans in our pipeline in the coming months ranging from increasing our production and sales, to adding more peripheral features to the product which makes the pads easier to use and dispose, especially for the low income segment where access to toilets is limited,” adds Kartik, explaining the company’s future roadmap.


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