Bengaluru: Ratan Tata, the Chairman Emeritus of Tata Sons, continues his investment spree as he leads a bridge funding round in big data analytics firm Infinite Analytics. The round also saw contributions from the company’s existing investor Nikhil Vora (Sixth Sense Ventures) and other new investors from Silicon Valley and India. Tim Berners Lee (World Wide Web) and Deb Roy (Chief Media Scientist, Twitter) acted as the advisors to Infinte Analytics in this financing. The financial terms of this deal remains undisclosed. However, the company plans to shell-out the fresh capital to extend its predictive analytics technology to new industries. This is Ratan Tata’s fifth successful investment this year; the previous ones being 44 million Series A in YourStory, $10,2 million Series A in Lybrate, $65 million in PayTM and undisclosed amounts in Xiaomi and Snapdeal.
Infinite Analytics was founded by MIT duo, Akash Bhatia and Purushotham Botla. It is a cloud-based big data firm that provides customized recommendations using the social graph of the consumers. The company’s flagship product – ‘SocialGenomix’ collects user information from major social networks and other sources maintaining a detailed demography of the customers like transactions and loyalty programs to create a 360° view of the user.
The company has an R&D facility in Boston & a sales team in India and boasts of having big names like AirBnB, Comcast, Croma Retail, eBay, Future Group and Tata Marketplace as its clients. Since its inception in 2012, the company claims to have processed over 90 million users collecting over 5.3 billion data attributes and has successfully delivered a 25 percent increase in site engagement for its clients.