Bangalore: Owned and operated by Truelytics eComm Pvt. Ltd., an online startup for customized merchandise, icustommadeit raises Rs.1.60 crore in second round of angel funding led by Virendra Shahney – Television Serial Scriptwriter and Paresh Doshi – Cardiologist. The funds will be utilized to improve technology, generate a better user interface and also expand globally within the next six months. The company had also raised $150,000 from Salma Chugh, Managing Director, Vertex Group.
Founded in 2013 by Raj Iyer and Kundan Dhake, Pune based icustommadeit is an online marketplace that facilitates creation and retail of merchandise, according to the customer’s wishes. It connects individuals looking for unique creations with curated professional creators globally. The startup provides a forum to bridge the gap between creators and shoppers along with tailor-made products or purchase readymade creations outright.
Launched its website this April, the firm claims to feature a range of products including traditionally made products including jewellery, clothing, home decor to accessories, shoes and many more. Not only that, the firm also claims to have over 8,000 items across 33 categories from 900 creators around the world.