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Programmatic Native Advertising Startup TripleLift Pulls $10.5 Million

Bangalore: New York based programmatic native technology company closed $10.5 million in a series B round of funding led by Edison Partners. The funding round was also participated by its existing investors True Ventures, iNovia Capital, Laconia Capital, and NextView Ventures. The company will utilize the fund to enlarge its team from 50 to 100 employees and expand the company globally. As per the funding, Ryan Ziegler – General Partner, Edison Partners will be joining TripleLift’s board of directors.

Incorporated in 2012, Eric Berry, TripleLift is the only native programmatic platform with true RTB capabilities. Accessible through the industry’s first real-time, native programmatic exchange, TripleLift connects marketers to millions of consumers using in-feed native inventory across any device, at scale. Today, the firm seamlessly transforms visual content like images and videos into native ads and delivered meaningful results for some of the world’s biggest brands. Not only this, but the firm also claims to be partnered with more than 1,500 premium publishers, including Conde Nast, the Atlantic, Hearst Newspapers and many more.

Speaking about the company, Eric Berry, Co-Founder & CEO, TripleLift says, “We are building the world’s greatest ad exchange for in-feed native ads that respect the consumer experience. “Edison Partners’ deep digital advertising domain expertise, Uber-relevant network, and operating know how make them the ideal partner to help us make this happen.”

Ryan Ziegler, General Partner, Edison Partners says, “With more than 500 percent growth and the backing of leading premium publishers, TripleLift is redefining digital advertising. We applaud the team for what they have accomplished in such a short time and are excited to be a part of this next stage of their journey.”

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