Startup City Magazine

PlaySimple Grabs $4 million from SAIF Partners & IDG Ventures

Bengaluru: PlaySimple, a mobile-based social gaming platform, grabs $4 million in its series A funding from SAIF Partners and IDG Ventures. This fresh funding will aid PlaySimple in expanding its team and developing new mobile titles that are targeted at global audiences across various gaming genres. Previously, IDG Venture, along with Yezdi Lashkari was also involved in $100,000 seed funding for PlaySimple  in 2014.

Karthik Prabhakar, Director & Head – Fundraising, IDG Ventures India, says, “Although gaming is considered be a hit-and-miss business, PlaySimple's formula on building games and their highly data driven/analytical approach have allowed them to be successful. We believe that PlaySimple will emerge as one of the big product companies outside India. IDGVI has increased the investment in the company and will be working with them very closely to scale their business”.

Founded in 2014 by Siddharth Jain, Preeti Reddy and Suraj Nalin, PlaySimple was a part of Google Launchpad Accelerator Program and specializes in developing addictive and engaging mobile games in the trivia, word and puzzle categories. Till date, the startup has released two games – GuessUp and WordTrek, which have collectively witnessed over 10 million downloads on Android and iOS platforms.

 “PlaySimple makes highly addictive games for the global casual gaming audience. Our rigorous data-driven approach has delivered strong results so far, and has the potential to make us a dominant player in the global casual gaming space. We’ve grown fast so far with a small but a sharp team; we’re actively recruiting top notch talent across engineering, design, analytics and product management functions to fuel our growth over the next couple of years”, says Siddharth.

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