EyeView, the company that personalizes video ads, has raised $1.8 million in series C funding. Ads can be tailor made for national retailers, customizing the kind of ads they want. The company has raised a total sum of $19.4 million today.
Based in New York, the company offers solution to view videos more comfortably, as the viewing experience will be really great. “In the cloud we’re creating hundreds of thousands of videos that you can then use in mobile, in connected TV, with no limitations, this is a real play for cross-platform, cross-stream personalization.” says CEO and co-founder Oren Harnevo, reports Techcrunch.
The company is now entering the U.S. market with big advertisers like Land Rover, Lowe’s, Toyota, Paramount and Target.
This new round of funding was led by existing investors Lightspeed Venture Partners, Gemini Israel Funds, and Nauta Capital and new joinee Marker. This round of funding will continue expansion in EyeView’s market in the U.S. developing technology to greater heights.