Origami Logic, a startup company providing products mainly for marketers has recently raised a $9.3 million from venture funding. Based in the Silicon Valley and still in its stealth mode, this is the first round of venture funding made by the company. The company plans to use this amount for the further development and marketing of its data visualization. It also plans to develop analytics tools to help teams in marketing.
“We want to be for marketers what Splunk is for IT,” says CEO of Origami Logic, Opher Kahane, as reported bt Venturebeat
The company will also use these funds in hiring more engineers and data scientists. It will thus develop greater insights to marketers by applying data visualization technology and data science.
Entrepreneurs are now on their way to winning a newer and better product for marketing in their company.
“Today’s marketers are surrounded by a growing number of siloed tools and a ton of fragmented and complex data that slows down their ability to take action,”Paul Albright, former CMO for companies like SuccessFactors, NetApp and Informatica declares.
The scene has changed for Chief Marketing Officers in the world of Enterprise Software today. Their focus will no longer be on just building a brand or go to market strategies but on better ways in driving their decisions with tools in leveraging data. Data is no longer the domain of just IT and technology analysts.
Software for marketing officers will soon emerge as a billion dollar opportunity as declared by Mike Lazerow, CEO for Buddy Media.
Spending on big data will now be done more by Chief Marketing Officers than Chief Information Officers within the next five years. This was declared in a research published by Gartner and it opened the floodgates for entrepreneurs in the industry of Enterprise software.