Startup City Magazine

Nudgespot Assimilates with Magneto for Ultimate Customer Communication Platform

Bangalore: Nudgespot, that enables simple, proactive and tailor-made communication between businesses and their customers through emails, SMS and push notification, has integrated with eBay Inc. owned Magneto, the world’s top e-Commerce platform that offers flexible, scalable e-Commerce solutions which is designed to avail the business grow and prosper online. Launched in 2014, Nudgespot will serve Magneto store owners engender personalised communication across channels with this extension. It additionally avails with customer retention as it sanctions companies to send messages to the right set of customers at the right moment.
Nudgespot Co-Founder & CEO, Raveen Sastry verbalized, “Amongst all the verticals we serve, communication is most critical for our e-Commerce customers because that sets them apart from competitors and avails them build long-term relationships. Whoever kens their customers the best is the frontrunner in their category and that is where we come in with efficacious behavioural targeting. We also had subsisting Magento customers who had expressed their inability to communicate effectively with their customers with the current set of extensions available to them. With this integration, Nudgespot becomes the only destination they have to come to manage all customer interactions and ascertain customer success”.

This application for e-Commerce business will be able to avail find and reach customers who have left their carts and tenderly nudge them to consummate the transaction. Additionally, if a customer has sighted a certain category but has not made any purchase will be notified and eventually the customer will be apprised with a homogeneous product in the particular sort. In diminutive, it enables resilient instauration of forsook orders, cross-selling and up-selling.

In this order, businesses can communicate with the customers who are yet to purchase or those who are tripping away. This platform reinforces customer prosperity by addressing the issue they are facing through customer history.
To differentiate the business, ‘storescan’ establishes campaign via email, SMS and push notification according to the customer culls predicated on their search history. Nudgespot that has secured 4 crores funding from Kae Capital in May convinces customers to provide feedback on their purchases. Via location predicated targeting, driving a footfall via messages sent on behalf of the physical retailers withal made facile. In the booming e-Commerce market, amalgamation of Nudgespot and Magneto will boost the businesses invigorating the back-end application for better customer support and customer sorting.


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