Nomi Startup has raised $3M, led by former executives from Salesforce.com and Buddy Media. This seed round of funding was led by First Round Capital. Other investors who took part in the funding were Greycroft Partners, SV Angel, Forerunner Ventures, Ralph Mack, Dave Tisch, Bonobos CEO Andy Dunn, and Mass Relevance CEO Sam Decker, reports Antony HA of Tech Crunch.
Just as Buddy Media became one of the first companies going social, Nomi is being considered as the top list for the big retailers. The company’s approach is an emphasis on the CRM technology. Other features include activity on the web, on mobile and in- store. The data is received by retailers, Nomi just needs to layer the existing data.
CRM is a big strength at Salesforce, but companies did not have such a broad customer base because they don’t know when their customers are with them, when they step inside the nearby the store. The company founded in August, works together towards Pilot programs.
With mobile traction, mobile location data can be traced easily. “In a broad form, what we’re trying to do is really unite online and off into one core view,” Barrow said. “Once you get that core view, you can look at it from a bunch of different angles.” reports Antony Ha of Tech Crunch.