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Mobile Ads Platform Mobvista to invest $100 Million in its Indian Businesses by 2018

Bengaluru: Mobivista, Asia’s leading mobile ads platform, announces that it will be investing $100 million in its Indian businesses within 2018. The announcement was made at the “Global Mobile Advertising Trend Forum” organized by Mobvista in Bengaluru. The company stressed on the fact that India is a potential market which will provide a stress free environment for all kinds of products & services and also yield a high net worth; making it one of the top three mobile internet markets along with U.S. and China.

Speaking on the occasion, Wei Duan, CEO, Mobvista, says, “Our ambition is to combine the synergies of global vision and local insight while focusing on emerging markets. The Indian market is poised to offer fertile soil to create businesses worth millions of dollars, turning it into one of the top 3 markets of mobile internet industry along with China and US. Given its unique character, India is a strategic market for Mobvista. We are witnessing a steep growth in the country and we are determined to draw more attention, resources and focus required to sustain and build upon this momentum. At this rate we are very positive we will have more and more domestic corporations in India turn to Mobvista in coming days”.

Commenting on the recent development, Kenny Ye, Director, International Business Development & GM, UCWeb India, says, “India will not only see a surge in consumption of mobile internet, but also steer the evolution in mobile marketing industry worldwide. Given its experience and expertise Mobvista is uniquely positioned to monetize international traffic through mobile marketing by converging local-advantages and extending reach to global markets by sharing knowledge and resources. We could foresee the power of mobile marketing and Mobvista has been instrumental in helping us maximize business value with respect to mobile advertising. We are confident that this partnership will yield us long term benefits”.

Headquartered in HongKong, Mobvista was founded by Robin Duan in 2013. It is a global advertising network that assists the advertisers, publishers and other affiliates to achieve their goals and maximize their revenue. Mobvista operates through thousands of websites & apps covering a total of 230 countries and claims to receive over 10 billion impressions each day. Within the first two years of its inception, the company has built a list of over 20 domestic clients which include big names like Flipkart, OLX, PayTM, Jabong, Yatra and Newshunt.


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