Startup City Magazine

Mobee Launches a Mobile Shopping App with $ 1.1 in Funding

Mobee, a technology based company that creates apps, is getting funded with $1.1 Million in seed round of funding. The funds will be led by Launch Capital, TIE angels and Hub Angels along with angel investors Jit Saxena, Rob Soni, John Simon and Prakash Khot, reports Sarah Perez of Techcrunch.

Saxena who head’s uTest and Demandware board is joining Mobee’s Board as well. The board also includes Tod Loofbuorrow, CEO of Authoria and Neal Yanofsky, former President of Panera Bread. The company was founded by Prahar Shah and Thibault Le Conte. Shah is an MIT graduate who has worked earlier at Google and Bessemer Venture Partners before establishing Mobee. Meanwhile, Le Conte is a Citrix Engineer, holding a masters degree from U.C. Berkely.

The initial idea was generated from Shah’s end. In Brief the objective of Mobee is to reward users for reviewing and giving feedback about the website. The concept used is “live missions”, where users are asked to rate anything from cleanliness to the helpfulness or friendliness of the staff, in exchange for gift cards and other prizes, reports Sarah Perez of Techcrunch.

“We see ourselves as above Yelp, as there’s a little bit more effort in the questions you answer through your mobile device,” says Shah, explaining how Mobee is different from its competitors.

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