Bangalore: Micromax Informatics Limited, India’s leading smartphone handset manufacturer, announces that it has made a strategic investment in ixigo, mobile travel search marketplace. Best known for its innovative travel apps, ixigo helps the travelers to plan their trips in a systematic way by finding the best trains and bus services, booking the cheapest hotels, cabs, flights and more. This deal would further strengthen Micromax’s raid into application services after being the pioneer in democratization of technology by delighting its customers with its innovative products at affordable prices. It will also give ixigo a reach of over 30 million new users over the next year.
Speaking about the deal, Rahul Sharma, Co-Founder, Micromax Informatics, says, “Our vision is to seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for our users. We are really impressed with ixigo’s talented team & its mobile technology. We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers. We will be announcing more such partnerships over the next few months to accelerate our journey into services”.
“We share a common vision of a connected ecosystem of travellers who can access & consume travel content ubiquitously on their phone and compare & book across a bouquet of travel service providers seamlessly. 80% of our travel & transportation queries and 50% of our transactions currently originate on mobile devices. This partnership with Micromax, the leading smartphone OEM in India, will strengthen our market leadership in mobile travel services for middle class users. We expect to quadruple our mobile user-base in the next 12 months,” says Aloke Bajpai, CEO & Co-Founder, ixigo.
Last month, Micromax had announced that it will be investing up to $20 million in 20 new startups over the next upcoming year. To achieve this objective, Micromax has also setup a M&A team that has been actively analyzing and working with various startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.
Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel search marketplace, connecting over 60 million travelers with deals from over 25,000 online & offline travel & hospitality businesses. It aggregates and compares real-time travel information regarding the prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo aims to provide relevant travel services to its next 300 million smartphone users and has recently introduced the budget hotels, packages & cabs feature. It plans to utilize this investment for building its product and technology team by hiring new talent and also to add 25,000 small and medium-sized travel service providers to its portal, making ixigo the most comprehensive platform for comparing and buying travel services through the mobile phones.