MediaSpectrum, a Boston based media startup, has raised $35.8 million, which was lead by Insight Venture Partners. This company provides software service to the big giants like Gannett, Wall Street Journal, The Washington Post, The New York Post and more, reports Kim- Mai- Cutler of TechCrunch.
The company has a content management system which helps advertisers promote their content, on the web and on various mobile devices. The content management system helps publishers to develop stories/content and video content, through various social media such as the web, mobile phones, tablets and media channels. The company also supports micro- payments, rights management and SEO to help out other companies.
When we talk of advertising, the company supports advertising and sales campaigns, booking, ad production, booking and performance tracking of companies.
With a total headcount of 100 members in the company, they have managed to secure a huge amount which enables the company to expand its existing network and grow as a media firm.