Bangalore: AdWyze, Bangalore based marketing optimization platform raises $1 million in seed round of funding from investment bank Mape Advisory. The company has built a digital marketing automation and optimization platform for enterprises and SME promoters, who spend their advertising budget on Facebook. It is also planning to launch a product for Google within the next month.
Founded in 2014 by Arun Srinivasan and Ankur Gupta, AdWyze provides marketers with productive insights at a single place by developing in-house tools and capabilities to use analytics to improve the returns on online campaigns. The increasing charm of AdWyze has also pushed the company to embrace many accolades which cover winning first place at the MIT Global Startup Labs and getting selected for the Google Launchpad Mentorship Programme. The company’s clients include Zivame, Koovs, Lenskart, Fashionara, Swiggy and TinyOwl.
On the other hand, this was one of the first investments in the internet space for MAPE. Recently in May, MAPE Advisory Group along with Pradeep Dadha was planning to invest Rs.30 Crore in Net-Meds Marketplace Pvt. Ltd., a yet to be launched online pharmaceutical store.