Startup City Magazine

Location Sharing App, wWhere received Rs.1.2 Crores in Seed Funding

Bangalore: IIMA based location sharing App, wWhere, has received a commitment of Rs.1.2 Crores in seed funding from angel investors across U.S., India and Singapore. The group of angels led by Ashim Mehra, VP at Baron Capital - a venture finance firm based in New York and Anunay Gupta, co-founder of Marketelligent has also participated in round of funding.
Location Sharing App wWhere helps people save their location and share it with anyone in the phonebook. The App was founded in 2014 by Ritam Bhatnagar, Founder & Director at Freeway Entertainment Company - an electronics professional with a management degree, who studied marketing and ended up making films and mobile apps. “Emergence of new technologies has the potential to improve various efficiencies. Therefore, location Sharing App, wWhere has moved toward replacing the predictable method of sharing or finding locations using street names, closest landmarks, through autowallahs and pedestrians for directions by 'Where are you?' messages,” explains Ritam Bhatnagar.
The startup App was in private beta for 12 hours in September and witnessed over 500 downloads and 2600 signup in that short compass of 12 hours. In order to test the working model of the app, wWhere started with a live beta model for a limited window download. The product has generated an unbelievable buzz with more than 6500 information exchanges over 11 nations. The application is going for a worldwide dispatch focusing on nations in Asia, Australia and Europe.

Celebrating the round of investments, Ashim Mehra, VP, Baron Capital says, “With location related awareness being on a constant rise, the addressable market for this product is large. In what might seem like a crowded space, the team has spent and continues to spend a lot of time working through real-world use cases that would differentiate the end-product”.

Khushalee Vakil, Sr. Manager, Angel Affiliations, CIIE says, “We found an entrepreneur with the prior experience of running a startup, working on a scalable solution that provides a fast and easy way of location sharing. We were quick to incubate wWhere, as we believe the product has a lot of potential and addresses a continual problem with features like Groups and Auto-Locate”.

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