Lava Collaborates with Google; Launches its First Android One Smartphone - Pixel V1

Bangalore: Lava International Limited, India’s leading mobile handset manufacturer announces the launch of a new series of smartphones – The Pixel Series. On this occasion, it also introduced the first model, Pixel V1, an Android One device which will be available in the Indian market at a price of Rs.11, 350.

The Pixel V1 has been jointly developed by the R&D teams at Lava and Google. With brilliant specifications and the brand promise of Android One through Google, the handset is expected to offer the users a high quality experience. Pixel V1 is equipped with the latest android version, Lollipop 5.1, which offers up to 2 times the experience than other phones.  The handset also comes with a massive internal memory storage capacity of 32 GB which can be furthermore expanded up to another 32 GB through external memory card. It also has a 13 mega pixel rear camera and 8 mega pixel front camera enabling the users to have a great photographic experience. The camera also offers full HD video recording experience and is fitted with 5P LarganTM lens and Blue Glass Filter which restricts IR light, helping the sensors to replicate true life colours.
 
Excited about the launch, Navin Chawla, Vice President & Head Product, LAVA International says, “We are extremely pleased about our association with Google to launch Lavas first Android One device, the Pixel V1. This device sets the foundation for a new category of smartphones by Lava that offer a great value and experience to the consumer. Design being our forte, this product has been developed with leading hardware components & specifications that integrate well with Android One. Needless to say, with Google’s stamp of authority on the software coupled with the benefits of the Android One program this device will always stay the latest”.

Caesar Sengupta, Vice President - Product Management, Google says, “Google is pleased to collaborate with Lava on Android One - a program designed to help bring high quality, affordable Android devices to everyone. Together we will work to empower the next billion people”.

The Pixel V1 smartphone will be available in two brilliant colours, White-Silver and Gold, in all retail and multi-brand outlets across India. It will also be available online exclusively through Flipkart from July 27th 2015.

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