Startup City Magazine

ixigo Acquires Inter-City Cab Service Firm Rutogo

Bengaluru: ixigo, India’s leading mobile-based travel search platform, announces the successful acquisition of Rutogo, a Gurgaon-based inter-city cabs aggregator. The financial terms of the deal remain undisclosed. However, as a part of this deal, the Rutango team will join ixigo and work together to build a good reputation for its fast-growing cabs app in taxi service marketplace. This is ixigo’s second acquisition this month, the previous one being ‘The Indian Backpacker’ which was acquired for an undisclosed amount.

Excited about the new acquisition, Aloke Bajpai, Co-Founder & CEO, ixigo, says, “Rutogo’s team is passionate about the tourist taxis segment and they had made considerable progress in building a marketplace with nearly 100 taxi vendors across India within a few months of operation. This acquisition fits well with our overall strategy of providing comprehensive choice across intra-city and inter-city taxi booking options. We will be launching outstation taxis in the coming weeks, and will also be opening up the cabs marketplace and partner with other booking apps in the inter-city taxis space shortly. With flights, trains, buses & cabs, we are now the most comprehensive transportation search in India”.

Commenting on the deal, Aneesh Rayancha and Venus Dhuria, Co-Founders, Rutogo, says, “ixigo shares our vision of becoming the leading marketplace for local & outstation cabs. We are quite enthusiastic about joining forces with the most innovative mobile business in the travel & transportation category. The market potential for app-based taxi booking is estimated to be worth $9 billion, and inter-city cab bookings will form a majority of that, given the higher value of such transactions.  We are confident that with ixigo, we will build India’s leading cabs search marketplace with the biggest inventory of intra and inter-city cabs inside one app”.
Founded in 2007 by former Amadeus SAS employees – Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel search marketplace connecting over 60 million travelers and offers deals from over 25,000 online & offline travel & hospitality businesses. It aggregates and compares real-time travel information regarding the prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo has recently launched the ‘ixigo cabs’ app which empowers the travelers to browse multiple app-based taxi providers like Ola, Uber and Easycabs on a single platform and book the desired taxi service in one click. Till date, the app has seen over 100,000 downloads on the Google Play Store and is rated as one of the fastest growing apps in ixigo’s portfolio.

Run by Square Hoot Hikes Pvt. Ltd., Rutogo was founded by ex-Reckitt Benckiser employees Aneesh Rayancha and Venus Dhuria. It is an online marketplace where over 100 taxi service providers across India are connected under a single roof and the users can select their preferred operator based on price, availability and the rating of the operator.


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