Bengaluru: InMobi, one of the world’s most powerful ad discovery platform, announces that it has come into a long-term alliance with APUS Group, the global leader in Android user systems, to support each other in achieving higher business growth. Post this alliance, InMobi will share its industry expertise in India with APUS enabling it to establish a stronger footprint in the Indian market. In return, APUS will enable InMobi to gain access to over 200 million users from the APUS user system and also grant exclusive access to all APUS users in India.
“We are happy to partner with APUS and introduce a new, user-friendly monetization opportunity to one of the largest Android app developers from China,” says Naveen Tewari, Co-Founder & CEO, InMobi. “We are even more excited about helping the APUS apps to feel more at home across the millions of Android users in India. We believe this to be the start of an exciting chapter on how Indian and Chinese companies can partner for impressive and rapid growth,” he adds.
Speaking about the new alliance, Li Tao, Founder & CEO, APUS Group says, “While we have grown quickly worldwide in the past year, we think the opportunity that exists in India is still largely untapped and will lead the third wave of significant mobile growth. With InMobi, we believe we have the best partner who can help us win in this market. This is the first win-win cooperation between dominant Chinese and Indian forces to supply the best products and systems to global users and to supply a perfect ecosystem and business environment to global developers”.
Through this collaboration, APUS aims to become the leading Android user system in India by the end of this year and also plans to attract over 80 million users in India by 2016. APUS will open its user base to InMobi to explore monetization together and InMobi will provide next-gen user data analytics to innovate user experience and offer APUS a customized monetization strategy for yielding better performance and results.