Startup City Magazine

Home Decor e-Commerce Startup Pepperfry Secures $100 Million Series D Funding

Bengaluru: Pepperfry – a Mumbai-based home decor e-Commerce platform –successfully closes its Series D funding round, raising a massive $100 million from Goldman Sachs and Zodius Technology Fund. Its existing investors, Bertelsmann India Investments and Norwest Venture Partners also participated in the round, while Avendus Capital acted as the sole financial advisor to Pepperfry on this transaction. The company plans to expand its logistics network to over 300 new cities, open new distribution centers and increase its carpenter and furniture assembly team. Previously, it had raised about $30 Million in funding from Norwest Venture Partners and Bertelsmann.

Pepperfry, owned and operated by TrendSutra Platform Services, was founded in 2011 by two former eBay employees – Ambareesh Murty and Ashish Shah. The platform provides the customers with a wide range of furniture, home and living decor at a very reasonable price, enabling the customers to have a great shopping experience. It works with over  1000 carpenters, furniture designers and retailers, giving them an opportunity to showcase their design skills and craftsmanship to customers across India and the world. Pepperfry’s offerings include home furnishing, kitchen & dining, housekeeping, fitness, leisure and pet supplies.

The four year old startup claims to have a fleet of 250 delivery vehicles and having listed over 80,000 items on its portal. As of now, the company has its presence in 12 countries across the world, which include U.S., Russia, Greece and France.

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