Hike Strengthens its Leadership Team; Ropes-In Vidur Vyas as VP Marketing & Sumit Mehra as Studio Head

Bengaluru: Hike Messenger, India’s fastest growing messaging app, announces the appointment of Vidur Vyas as the Vice President of Marketing and Sumit Mehra as the Studio Head, both will report to Kavin Mittal, CEO & Founder, Hike. As a part of their new roles in Hike, Vidur will be spearheading the company’s marketing strategies, brand positioning & strategic partnerships; and Sumit will be responsible for development, production & building game strategies.

Speaking about the new appointments, Kavin Mittal, Founder & CEO, Hike says, “I'm excited to add Vidur and Sumit to our leadership team. It's great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build hike into a world class product and a brand that is loved by millions in India".

Excited about his new role at Hike, Sumit says, “Great games make people smile and for game developers, that's the final goal. When I met Kavin and heard his vision of a digitally connected India, I saw an opportunity to deliver millions of smiles a day. He and his team are doing some amazing work with Hike Messenger and I'm excited to partner with them to bring great game experiences on Hike. For me, there can’t be a bigger challenge and a more exciting mission to do this here in India and for India”.

“Hike is a fun, innovative and culturally relevant brand. I am excited by the opportunity to connect India online in a fun way and Hike is uniquely positioned to capture that opportunity,” quotes Vidur.

Prior to this, Vidur was a Senior Director of Marketing at PepsiCo India. He has vast experience in brand building and has led many health and wellness campaigns for PepsiCo, Tropicana, Lay’s and Kurkure. He has also worked at Accenture Consulting and Colgate Palmolive during his 18 year career. On the other hand, Sumit started his career as a game developer in 1999 and later on worked with companies like Microsoft Games Studio, EA Games, Jump Games and Zynga. Before joining Hike, he was the General Manager of the IP division at Zynga played a key role in launching its maiden IP Game – Hidden Shadows.

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