Startup City Magazine

Greenspring Associates Backed Online Estate Sale Everything But The House's Series B Round

Bengaluru: Ohio-based online estate sale marketplace Everything But The House (EBTH) raises $30 million in a series B round of funding led by Greenspring Associates along with its existing investors, Greycroft Partners and Spark Capital. With this investment, the platform is planning to strengthen its executive team and optimize the user experience. It will also utilize the fund in building up resources to expand into additional U.S. markets.

The company had previously raised $13 million in a series A round of funding which bring total fund raised to $43 million. In addition to the funding, the company hired Mandana Dayani as Chief Brand Officer (CBO) to oversee the company’s brand strategy, global communications and brand marketing. She will also launch a new Los Angeles office and build a team dedicated to enhancing the EBTH.

A revolutionary online marketplace for estate sales, EBTH was founded in 2008 by Andy Nielsen with an endeavour to offer an e-Commerce platform for estate sales globally. Through its marketplace, the firm helps sellers to maximize the value of their collections by handling from photography to cataloguing to payment to delivery whilst the rare antiques and original art collectors and buyers can discover their goal.

Speaking about the funding, Andy Nielsen, President & CEO, EBTH says, “Since our series A funding in 2014, the company has experienced exponential growth, scaling nationally. With this latest investment, we’re excited to target additional cities and bring mobile and merchandising to the forefront of our focus to enhance the EBTH experience for our buyers and sellers. “We are equally thrilled to welcome Mandana Dayani to our executive team. Her expertise and years of brand building and leadership, along with her enthusiasm for our business, will be instrumental in the continued growth of our company”.

Mandana Dayani, Chief Brand Officer, EBTH says, “Everything But the House is an incredibly unique e-commerce marketplace that is revolutionizing an entire industry while still honoring its commitment to unparalleled service and trust. I am thrilled for this opportunity to apply my personal strengths and experiences to a venture I feel so strongly about, and to work closely with such an inspiring team of leaders who have already achieved tremendous success”.

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