Bengaluru: Silas Capital leads a $5 million Series C funding round in Lifefactory, one of the fastest growing houseware firms in the United States. Its existing investors Greenhouse Capital Partners, dCapital, FOFM and Big Sky Partners also contributed to the financing round. The company plans to increase their workforce to support its aggressive product development and improve its marketing strategies using the fresh capital. As a part of this financing, Carter Weiss, Managing Partner at Silas Capital, will join the company’s Board of Directors.
Speaking on the occasion, Roy Mabrey, CEO, Lifefactory, says, “We believe we have a significant opportunity to help our customers live healthier and happier lives. We have expanded from an initial line of baby bottles to a full assortment of products for happy, healthy families and believe we can leverage our brand platform to continue to deliver dramatic growth globally’.
“The demand for healthy lifestyle brands, especially authentic ones like Lifefactory whose products are made from exceptionally high-quality materials, will continue to grow,” said Carter. “Lifefactory has great retail partnerships and strong patent protection for their innovations. They’ve also built a uniquely trusted brand with loyal and passionate customers. We are excited to be a partner to help them unlock their potential as a global brand,” he added.
Founded in 2007 by the California State University alumni - Daren Joy and Pam Marcus, Lifefactory is a pioneer manufacturer of reusable BPA-free glass water bottles, feeding bottles and other food storage solutions. The company’s products are available in over 3000 retail outlets across 20 countries. It has also partnered with Amazon, Bed Bath & Beyond and Whole Foods Market for its online sales; and has also been recognized as the best seller on Whole Foods Market.