Bengaluru: Continually spending on mobile services will be driven by data services and it’s expected to raise 15 percent to reach $6.5 million in 2015, says Gartner. As per the report, growth of extending usage of cellular services on data-centric devices such as tablets and notebooks through embedded cellular modems or USB sticks and smart phone with various video apps will be the key aspect for India’s mobile services market to climb to $21.4 Billion in 2015.
The survey also indicates that, Gartner’s indicates that, the mobile connections in India will also rise to 880 million in 2015, a five percent increase from 837 million connections in 2014. On the other hand, the rise in acceptance of the apps and mobile content by the youth will mandate app developers to alter their techniques, which would in turn help them to address the differences between user groups. It will also give rise to need for the developers to firmly focus on marketing and transparency of their apps.
En route, it will be extremely tough for communication service providers (CSPs) and mobile app developers who choose not to upgrade the user experiences they deliver on their services and products and winners will be those who succor customers’ demands for high data use, while also maintaining their margins.
Speaking about the same, Neha Gupta, Senior Research Analyst, Gartner, says, “Mobile data provides a substantial revenue opportunity in India. CSPs will need to focus on creating new pricing, with a focus on data access, such as shared plans. They will also need to refine the services they already provide, with a focus on creating richer, more immersive and more personalized experiences, to increase their customer numbers”.
She also added, “In India, the rise in spending on data-only connections will be driven by two user scenarios – first, to complement their fixed broadband connectivity, so they can use their larger-screen data-centric devices on the go. In other use cases, data-only connections will be the way for consumers to access broadband connectivity because of a lack of fixed networks”.