Bangalore: Half of organizations will not have an information strategy that addresses the emerging role of information citizen through 2017, predicts Garnter, Inc. According to Gartner, uses of information are dramatically increasing in digital business as information plays a vital module of the Nexus of Forces – Social, Mobile, Cloud and Information strategies.
On the other hand, Gartner says that leading edge companies recognize the need to contain Information Citizens in their Information strategies. However, the analysts will explore BI Trends at Gartner Business Intelligence, Analytics & Information Management Summit 2015 on June 9 – 10 in Mumbai.
Talking about the Information Strategy, Joao Tapadinhas, Research Director, Gartner says, “An information strategy is a broad topic, but defining how organizations use and manage information affects all aspects of IT and business management and transformation. The majority of today's information strategies are not addressing the needs of ‘information citizens,’ a growing class of casual information consumers seeking ease of access and use of information as a top priority.”
Further speaking about the Information strategy, Joao noted, “Information citizens are increasingly being defined as a ‘user persona’ for information and analytic applications. These customers and partners are casual consumers of information and analysis, which include access to and analysis of multi-structured data consumed in easy-to-use applications. Information citizens will subscribe to a consumption platform and ecosystem which will develop and deliver these applications spanning a diversity of information structures and sources.”
Organizations are looking to big data to provide an enhanced experience for their customers. In 2014, investments in big data continued to rise, with 73 percent of organizations investing or planning to invest over the next two years. However, although many organizations are in the midst of rapidly maturing big data efforts, many questions and challenges remain around their information strategies.
Currently, most information strategies do not define the role or address the needs of these information citizen personas. New types of information consumption platforms will need to include applications to provide information citizens with better access to the analysis of multi-structured data.
The majority of the consumption of information and analysis will continue to include the current solutions and solution architectures for information and analysis. Today, most consumers of information and analysis have evolved into fairly mature sets of tools, skills and methodologies for analyzing structured and primarily transactional information from ERP and data warehouse database management systems. Current investments in information and analytic technologies and skills have, in many cases, not kept pace with the increase in computing and analysis capabilities. The information strategy is still firmly focused on maintaining the status quo.
Going forward, information consumer applications will need to access combinations of information and analysis across multi-structured data located in multiple cloud and on-premises services. The related integration technologies and business models for information consumer applications are still being defined, but Gartner believes that a market and set of market categories will emerge over the next two to three years. Leading-edge companies will see the business need to include information citizens in their information strategies and will ultimately provide them with new applications.