Startup City Magazine

Funtuse Launches "All In One": An Online Marketplace for Children's Content

Bangalore: Funtuse announces the launch of its subscription-based marketplace specifically developed to provide children with appropriate online content and the platform also helps publishers to effectively monetize their catalogues. Funtuse' “All In One” service offers children (five to 12 years of age) an ad-free, curated content platform featuring games, audio books, e-books, videos and music. The solution also offers a powerful platform to distribute and monetize the existing and new content.

Incorporated in 2014 by Sidharth Dhingra, Funtuse is a subscription-based content marketplace for a wide range of media, including e-books, video, audio books, music and games, which are perfect for kids aged 5-12. Focusing on providing an open platform that promotes age-appropriate content for children, Funtuse combines the best of Netflix, Audible, Scribd and YouTube. The cross-platform service also allows users to access contents on desktops, iPads and iPhones. Today, with complete country specific distribution and copyright control, content makers can easily upload their content on Funtuse for free and receive a 50 percent share of subscription revenue generated by the platform.

Speaking about the company, Sidharth Dhingra, Founder & Business Development Manager, Funtuse says, “We look to offer children all over the world a secure and trusted digital environment to read, watch and play the best quality content that can educate as well as entertain. What we have developed is a platform that is beneficial for the end-user as well as the content provider who spends hours writing a great children’s e-book, or filming an insightful educational video series”.

According to IT research & advisory firm, Gartner, “Content providers can benefit from Funtuse’s expansive PR network. Funtuse is also uniquely positioned to provide access to content providers looking to tap the vast Indian market, where 30 percent of the country’s 1.27 billion people are under the age of 12 and are increasingly following the footsteps of their western peers".

“Funtuse is live, and we are constantly looking for content partners whether they be publishing houses, independent animators, self publishers or game developers to help us grow and offer a unique media platform to children all over the world,” adds Dhingra.


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