Startup City Magazine

Fresh fund of $135 Million Pours into Blue Apron

Bangalore: The leading recipe & fresh ingredient delivery service company, Blue Apron grabs $135 million in a new round of funding led by Fidelity Management along with its existing investors. The company will deploy the fund to scale its rapidly growing network of farms, suppliers and fulfillment capabilities globally. 

Incorporated in 2012 by Matt Salzberg, Blue Apron makes an incredible home cooking accessible by delivering original recipes and fresh ingredients to customers nationwide. This leading fresh ingredient and recipe delivery service in the United States, Blue Apron delivers over three million meals a month to its loyal following of home chefs.

Today, by reinventing the grocery supply chain from the farm to the dinner table, the firm offers the top quality, seasonal ingredients, that are fresher and more affordable than customers can get on their own at their local supermarket. Chefs around the world wear blue aprons when learning to cook, and the blue apron has become a symbol of lifelong learning in cooking. Blue Apron encourages this lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates.

 Expanding its reach, the firm has developed an exclusive relationship with hundreds of farmers and artisans which has tripled its volume in the last six months. The firm is also developing custom fulfillment software tools and investing in automation in order to deploy across the firm network of fulfillment centers, including the company’s newest facility, which opened in Arlington, Texas this month and enables to reach home chefs in over 99% of the continental United States.   

Speaking further about the company’s rapid growth, the firm expanded its product offering to include a Family Plan, featuring seasonal, family-friendly recipes for four, which has proven extremely popular amongst busy parents earlier this year. In November of last year, Blue Apron opened its largest, state of the art fulfillment center in Jersey City, New Jersey and launched the Blue Apron Market – a curated e-Commerce store for Blue Apron home chefs.

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