Startup City Magazine

Fashion Retailer Voonik Acqui-Hires Voonik to Enahance its Technical Offerings

Bengaluru: Voonik, one of India’s fastest growing fashion retailers, has acquired TrialKart, a mobile-based virtual dressing room experience platform. Through this acquisition, Voonik has strengthened its position in the mobile shopping sector and eyes to enhance its technological offerings whilst offering a completely customized shopping experience to its customers. Post this deal, the TrialKart’s product development team will be building a new division at Voonik named ‘Image Intelligence’ which will further enhance the technical features that Voonik app offers.

Speaking about their new acquisition, Voonik CEO & Co-Founder, Sujayath Ali says, “Our endeavour at Voonik is to constantly innovate and bring to the fore a completely seamless and exciting virtual buying experience for our users. By acqui-hiring TrialKart, we will now be able to offer their virtual dressing room solution to our customers as well as enlist the expertise of their team to create the Image Intelligence division to boost the backend infrastructure for Voonik. The TrialKart team will be a valuable addition to our technology team in redefining the fashion shopping experience”.

“We are excited to be a part of the Voonik family and are looking forward to innovating further to bring about greater disruption in the fashion e-retail space in India. Voonik has made tremendous headway by offering the most personalized and compelling shopping experience. Our entire team is thrilled at the opportunity to grow under the brand’s aegis,” says Harsha, Co-Founder, TrialKart.

Co-founded by Vipul Divyanshu, Jayalakshmi Manohar and Harsha M, the TrialKart mobile app enables users to choose any listed product and click on the ‘Try’ option to visualise how the piece of clothing or accessory would look on them. They can also zoom in, readjust and reorient the product to get a holistic picture.

Headquartered in Bengaluru, Voonik was Co-founded by Navaneetha Krishnan and Sujayath Ali in 2013. It serves as a personal shopping platform for the users and it assists them to buy latest fashion apparels within their budget by offering style advice and hand-selected recommendations, based on the customer’s style preferences and body type.

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