Startup City Magazine

Durgesh Kaushik Joins Edureka as the New CMO

Bengaluru: Edureka, India’s leading online tech and business course provider announces the appointment of Durgesh Kaushik, Facebook’s former APAC Online Marketing Head, as its new Chief Marketing Officer (CMO). In his new role as the CMO, Durgesh will focus on optimizing and expanding the digital market operations and planning new strategies for the company’s expansion into global market. The company has been receiving faultless responses from its customers through social media and plans to emphasize on its marketing and endorsement through the platform.

Speaking about his new role, Durgesh Kaushik says, “As more and more people are connecting online, we have an unprecedented opportunity to transform educational systems that were originally designed for an offline world. In addition, I believe the conventional education systems have widened the skill-gap that is affecting organizations globally.  Edureka is solving this exact problem by developing an online community of top industry experts who want to share their knowledge and professionals who want to skill-up. I am confident that the company will have a significant role in revolutionizing the education industry as a whole”.
“Through our differentiated delivery model, we have scaled new heights in e-learning space ever since our launch. We have touched customer base in 50 countries and have 2.5 Lakh customers who have attended our sessions. Durgesh’s global and diverse experience of successfully leading multiple digital campaigns and projects will endow a new dimension to Edureka’s growth and success, ” says Lovleen Bhatia, Co-Founder & CEO of Edureka.

Durgesh brings with him nine years of global work experience and has launched several successful advertiser acquisition campaigns that have helped Facebook increase their advertiser base in EMEA. Durgesh was also selected for Reliance Jio’s flagship program ‘Jio Young Leadership Program’ before rejoining Facebook to lead their online marketing for APAC. Prior to Facebook, Durgesh has also led the marketing endeavors at Silicon Valley based InfoStrech Corp and has helped it become, one of U.S.’ fastest growing companies.

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