Bangalore: Gurgaon based Bluegape.com, a fan merchandise and user-driven content generating platform startup, raises Rs.1.2 Crore in angel round of funding. The investment was led by Mumbai based ah!Ventures and Fidelity India executive Rudy Gopalakrishnan. In this round of funding, Rudy shelled out Rs.1 Crore. The company plans to utilize the raised funds on technology and for expanding work force.
The startup firm Bluegape is founded by IIT Kanpur Alumni’s - Sahil Baghla, Ayush Varshney and Akash Rastogi in August 2011 as a Fan merchandise store. Later, the company pivoted as a new content platform by putting an end to the fan merchandise due to scalability issues. Prior to starting Bluegape, CEO & founder, Sahil worked with Orbis Biosciences where as Akash (Co-Founder) worked with Reliance.
The firm amasses more than 4 million page views in a day and aims to reach 30 million by the end of the year. Bluegape generates over 200 listicles per day. Backed by T Labs, an accelerator programme run by Times Internet Ltd, the company has raised a total funding of Rs.500K till date.
In 2012, Bluegape raised angel funding from Rahul Bhatia (portfolio manager at Willow Investment Management), Aniket Khera (fund manager at Wegmans Financial Services Ltd.) and unnamed entrepreneur. Last year, the firm secured Rs.1.5 crore through LetsVenture.com, an equity based crowd funding platform. The content platform is in talks with VC firms to raise Series A round in four months.