Startup City Magazine

Call Marketing Optimization Startup Convirza Secures $20 Million

Bangalore: Formerly known as the LogMyCalls, an American startup for Call Marketing Optimization, Convirza Secure $20 million in Series B round of funding led by a large East Coast based investment group. However, the investor remains undisclosed. The company will deploy the fund for product development, growth, and acquisitions.

Incorporated in 2012 by Jason Wells, Convirza is a call marketing optimizations platform which combines call tracking, marketing automation, and integrations. Since inception, the company’s call analytics and automation helps sales, marketing and customer service analyze. Today, the company is ahead of traditional call tracking but also use speech recognition technology and sophisticated algorithms in order to estimate lead quality, measure conversions, analyze phone performance, and take action with workflow based marketing automation.

Concerning the firm, Jason Wells, CEO, Convirza says, “This is a time of extraordinary growth for our company. We have a great relationship with our investment group and we’re thrilled they share our vision in our new brand and product. This round of funding is evidence of our track record of growth and success.”

Spreading its wings, the company claims to have more than 1200 customers and has experienced revenue growth of over 800 percent in the last two years. The company’s notable clients include Caterpillar, Virgin Vacations, Money Mailer, National Efficiency Systems and many more.

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