The Online Marketing Agency Blueglass Interactive, which began as just one small office in Tampa, Florida has last Thursday moved on with its third acquisition. It has now made an equity deal with Quaturo, a London based firm. After having established itself over the years with its offices in LA, New York, Australia and South America, it has now made its presence in London with its recent offices.
In fact Blueglass CEO Richard Zwicky declares “Only 38 percent of U.K. companies have any sort of content marketing strategy, let alone any other form of strategy, and two-thirds have no budget for anything content-related….it’s a huge opportunity the local market isn’t able to support when [brands] want to roll out a comprehensive strategy, because the few companies that can fulfill the U.K. are going to be overwhelmed by the demand.”
Though bootstrapped,the firm is positive in both its cash flow and revenue. In fact its revenue per head is much higher than Voltier, which Blueglass had earlier signed a similar deal with. This makes the current deal larger than the earlier one.
Zwicky, says “We’re filling the gap between what the big holding companies are offering, and the capacity of the traditional digital marketing agency…that has a limited scale and potential for growing with customers.”, as reported by Techcrunch.com. He notes how the big five holding companies like WPP, Omnicom, Hava, Publicis and Interpublic own almost the largest firms around the globe.
Additional terms regarding the acquisition have not been disclosed apart from the news that Quaturo’s Managing Director Kevin Gibbons along with the other Quaturo employees will join as a part of the BlueGlass team. All offices of Quaturo are now to be renamed BlueGlass.
After having been asked by customers which include brands like Disney, Thomas Reuters, eBay, Macy’s etc to expand its global business over the years, the company is now increasing its acquisitions and hiring.