Bangalore: Bangalore based B2C communication platform NudgeSpot raises Rs.4 crore in seed funding from early stage VC fund Kae Capital. The fund will be utilized to expand its operations in U.S. and towards its marketing and product development.
Incorporated in 2014 by Raveen Sastry, Anubhav Sudha and Alok Shankar, NudgeSpot is a B2C communication platform which works with consumer internet companies. It allows companies to automate or broadcast targeted messages to customers based on their behavior as it provides email and other related communication tools to connect an existing and potential customers. Today, the firm claims to have many clients including Olacabs, Zivame, Bluestone and many more where the firm aims the revenue between Rs. 9.5 to 12.7 crore by the end of FY16.
On the other hand, founded in 2010 by Sasha Mirchandani, Kae Capital is a destination for early stage companies to acquire capital for growth. Focuses on investing in innovation, leadership and growth in order to bring in the expertise of identifying and building large companies, Kae Capital helps companies to grow, fill gaps in the market and help create winning companies. The firm recently invested in online companies including ThePorter.in, Daily Rounds, dating portal TrulyMadly and many more.