Startup City Magazine

A Startup that Helps Create Happy Couples

It may have its ups and it may have its downs but at the end of it we must say that there is no better experience than being in a relationship. What’s more, finding a match is not so difficult these days with various sources out there to help you. Let’s talk about a recent one for now. This is an online dating site called HowAboutWe.

“The most important thing couples can do to continuously enrich their relationships is to have wonderful experiences together,” said Brian Schechter, co-founder of HowAboutWe. “We decided that, by focusing on experiences for two, we could make the HowAboutWe concept work both for people in relationships and for people looking for relationships,” as reported by

The startup had in fact only recently launched its second product that helps couples select the kind of date they want. Users are provided with a DateBook showing them several unique dates every month. All they have to do is get one of the ideas selected and the site takes care of all the rest. This new product is in fact being used by over two thousand people each day. However the startup faces one major drawback here.

“we wanted to overcome the core paradox of traditional online dating businesses: when you succeed, your customer no longer needs you. Our couples product is partly a solution to churn.”, says Brian Schechter, co founder of the company, as reported by Techcrunch.

The startup has in fact offered couples the first site for dating offline. It has managed to raise a $18.5 million till date, by having led two rounds of funding. Its investors include Khosla Ventures, Josh Kushner from Thrive, Launch Time, Founder Collective, High Line, FF Venture Capital, MHS capital and NYC Seed.

While the product has until now been serving couples in New York City, the startup plans to get its service expanded to other cities like Washington DC Chicago, Boston, Los Angeles, and San Francisco.

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