Instagram has recently removed an interesting feature from twitter, the Twitter Cards integration which presents the content from partner websites in an engaging way. Users now have some difficulty in viewing photos on the site which look cropped and unclear due to the absence of this app. The company now prefers to have people view images through its own site rather than via other sites. However this has raised a lot of complaints from Twitter’s users.
With the key element removed from Twitter’s website one can now see a deepening rift between the two startup companies. CEO of Instagram, Kevin Systrom declares that in spite of the changing relationship, the two companies will still remain integrated in some form.
"The press has a history of painting things this way. We have a really good relationship with Twitter," he said.
He says that this is the right step for the company and ensures that this decision was his own and not an order from Facebook which had recently acquired the company. Instagram can no longer use data from Twitter in helping its users find friends.
"Really it's about where do you go to consume that image, to interact with that image. We want that to be on Instagram," says Kevin Systrom, CEO of Instagram," What we realized over time is we really needed to have an awesome Web presence.", as reported by cnet.com.
"This decision is definitely coming from me," he said. "This is not a case of Facebook putting some sort of policy on Instagram. And this isn't a consequence of us getting acquired.” he says.
So, was Instagram wrong in doing this? Well, we have to agree with the fact that this is business. This does not mean that Twitter has been shut off completely by Instagram which does not care about its business anymore. It’s just that the company was in a position where it had to make a mature decision that could be helpful to the company it has been acquired by. The company has in fact been supplying new employees to Instagram , thus raising its ranking from 16 to 25.